Artist branding in today’s music industry plays a crucial part in the success of any artist’s music career. 

Branding is not just about logos and swag. It involves conveying your music through energy, using personality and visual styles harmoniously.

It can establish political, tribal, cultural, or religious loyalty which encourages people to become fans.

Here are 4 Important Tips for the Perfect Artist Branding on Twitter:

#1. Use the right @Username

Whatever you do on Twitter, your name or username is the first thing to be noticed. Make sure it’s your stage name. There is no reason you should stuff it with brag words or nicknames.

If you use your real name for your music career, you might want to add the word “artist” to it. That way, people can instantly know that you’re an artist.

As a general rule, not just for Twitter, but as an artist you need to use a name that exhibits your brand, and can easily be typed, and searched.

#2. Optimize your profile and bio

When someone visits your Twitter profile, the most outstanding feature is your header photo. Make sure the image is high quality and has an eye-catching picture of you.

If you’re not good with graphic design, we highly recommend you hire a graphic designer to do a good job.

Secondly, you could also use the header photo to place and promote an upcoming event.

Your profile is public which gives you the perfect opportunity to brand yourself on Twitter and attract probable followers.

Be aware that you’re building your artist brand as a content creator. Twitter users most definitely relate to and want to see a friendly face reliant on your target audience. So, upload a happy profile picture.

Make sure your portfolio is visible and include a Call To Action on your blog, website, YouTube, SoundCloud, etc to your Twitter profile. This will help drive traffic from Twitter to your website and your accounts on other platforms.

#3. Make useful tweets and re-tweets

Twitter is all about building value for your followers. Tweet, re-retweet, or post content of high quality. Apart from spreading your work, also use the platform to get people to understand what you stand for.

The most favored time to tweet is from noon to 1:00 p.m.

The greatest amount of tweets occurs between 11:00 a.m. and 1:00 p.m., climaxing between noon and 1:00 pm. 

Re-tweeting is a great way to catch the attention of a particular music professional or artist that you would like to connect with or have to follow you.

So, keep an eye on other reputable accounts and retweet quality tweets that they make.

#4. Be a good follower

Follow artists and music professionals that you value and that could be important to your music carrier.

Be competent to lively engage with like-minded individuals who share identical if not the same activity as you may do by following, liking, and re-tweeting their content. This will provoke them to follow you back.

In conclusion

Like any other marketing strategy, building a brand on Twitter requires consistency and persistence. You may not get instant results but compounding actions will yield you the results you desire.

If you have any questions about artist branding on Twitter, please let us know below.