5 Reasons Why Your Album Art Matters: Why you Need it Professionally Done.

by | Mar 22, 2023 | Music Marketing, Artist Resources, Music Distribution, Music Production

With all the streaming platforms popping up, and a lot of artists distributing their own music, album artwork is considered as an afterthought by lots of musicians.

However, album art still plays a crucial role in a musician’s branding and storytelling.

In this post, we’ll you’ll learn 5 reasons why your album art matters and why it’s important to have it made by a professional.

Here are 5 reasons why your album art is Important

#1. First Impressions Matter

Regardless of where you put your music, the album artwork is the first thing a listener sees when they encounter your music.

This is the first chance to create an emotional connection with the listener.

A striking album cover can create an immediate impact and grab the listener’s attention.

Making them want to go ahead to listen to your music.

On the other hand, a weak or generic album cover can turn the listener off and make them overlook your music entirely.

#2. A Visual Storytelling medium

Album art has the power to tell a story and convey a message about your music.

It can help you create a visual representation of the themes and emotions present in your songs.

For example, an album cover featuring a solitary figure in a barren landscape can suggest feelings of isolation and loneliness, while a cover featuring bright, bold colors might suggest a more upbeat and energetic sound.

Your album art can help create a more immersive experience for your listeners.

#3. Branding

Like any visual piece of your music, album art plays a big role in your branding as a musician.

It helps to create a recognizable visual identity that fans can associate with your music.

Consistent branding across all of your albums can help to build a strong and loyal fan base. This makes it easy for fans to recognize your album art style, and associate it with your music.

Making it easier for your audience to find and connect with your music.

#4. Helps you stand out

Because of the abundance of music on music streaming platforms, it’s easy for your audience to get lost.

A well-done professional album art can help you stand out from the crowd.

A unique and eye-catching album cover can make your music more memorable and help you differentiate yourself from other artists. It can also help to create buzz and generate interest in your music, leading to more exposure and opportunities.

#5. Merchandise

Album art is not just limited to your album cover.

Go the extra mile and have merchandise branded with your album art. We’re talking t-shirts, posters, etc.

By creating compelling album artwork, you can create merchandise that fans will want to buy and wear, further expanding your reach and creating a deeper connection with your audience.


Album art is still an essential aspect of a musician’s branding and storytelling.

And we know how overwhelming it can be to create a really professional piece that can go on all your visual work.

That is why we introduced an Album Art designing service. Let a professional create an album or song art and harness the power to create an emotional connection with your audience.