A typical independent musician today will spend a significant amount of time posting on social media, writing emails, and communicating with fans.
While our minds are constantly focused on social media, it is critical that we do not neglect the offline world. In the end, our success is determined by the people who listen to our music, attend our concerts, and support our art.
As a result, it is critical that we have genuine relationships with them.
In this blog post, we demonstrate five methods for using offline promotion to promote your music.
What is offline marketing?
Offline marketing is exactly what it sounds like: any marketing that isn’t done online. Offline and online marketing approaches may differ, but when used correctly, they can complement one another and create a complete unified strategy.
Offline marketing can help increase brand awareness, get your product or service details into the hands of your customers, and, of course, increase sales.
Your objectives may differ depending on the strategy, so keep this in mind when deciding which route to take with offline marketing.
#1. Team up with other artists
Cooperating with other artists is probably the most rewarding approach to offline music marketing. Partnership with other musicians or bands can be an excellent way to showcase your music to a wider audience while also sharing ideas and resources.
Collaboration can also help you build relationships with other artists and industry experts, which can be immensely helpful to your career. Teamwork also enables you to learn from one another, grow as a team, and share music marketing tactics and strategies.
#2. Live performances allow you to interact with your audience
Perform in-person live shows to establish a following and engage music lovers. When you first start out, you may have to perform in small venues such as local bars.
When your fan base has grown sufficiently, use your email list and social media channels to decide which cities to visit.
#3. Involve the local media
Make friends with your local radio and television stations. If your business is heavily reliant on the community, getting airtime on local stations will be invaluable in spreading the word about you.
Getting to know the people who work at local radio and television stations is a good place to start if you want to become close with members of the local media.
Good relationships can lead to a variety of outcomes other than simply purchasing ad space from them. When a topic related to what you do comes up, they can invite you as a guest to talk about your business.
#4. Contact the Press
Despite what you may read on the internet, traditional media is far from fallen. Many people still buy newspapers and magazines or read them. Determine the most popular newspapers and magazines in your area and make an effort to establish relationships with them and simply purchase ad space in these publications.
Could be for an upcoming release, or concert.
#5. Continual Networking
Even the smallest businesses in the smallest towns, operating in the smallest niche markets, have numerous networking opportunities. All you need to do is make sure you’re always talking to people in the music industry, no matter where you are.
When it comes to music marketing, nothing works on it’s own. The idea is to use all available avenues to get all the attention you need.
We would love to know what offline marketing strategies work best for you in the comments section below.