How to Best Use Social Media to Attract New Fans

by | Sep 18, 2022 | Artist Resources, Music Marketing

How to Best Use Social Media to Attract New Fans

Getting new fans especially if you’re an upcoming music artist can be a hard nut to crack. Most artists who have a record label or management team or firm behind them may ignore this but for the independent artist, it’s your duty to attract new fans.

In this post, we want to share with you some incredibly powerful, actionable, and easy-to-do tips you can implement in your fan growth strategy to attract new fans through social media.

Let’s assume you already have all your social media accounts set up right.

Here are 4 things you can implement to attract new fans through social media.

#1. Go Live

Going live on your timeline should not only stop during the times when live events are impossible. Live streaming has proven to give incredible results when it comes to reaching new audiences.

In addition, to live streaming your events, allow your fans to dive deeper into your personal life. If you’re not comfortable with that, you can focus your live streams around your music career. For example, go live as you go to the studio, go live when giving updates about a new release, and so forth.

#2. Use Hashtags

Using hashtags is another great way to reach new fans. It’s important to keep your posts clean and not just stuff them with all the hashtags that come to your mind. Take advantage of trending hashtags that relate to your music, and conversations that resonate with you.

#3. Provide value in your posts

Whether you are going live, making a text post, or video, make sure that you are providing value to your followers. Many artists struggle to find ideas to post valuable content but it’s really easy. Knowing your target audience becomes handy here.

For example, if your music is meant to appeal to people who are going through a heartbreak, then the value you can offer in your posts should be ideas and advice to make them feel better.

#4. Mention other artists in your posts

One of the easiest ways to earn new fans is to tap into other artists’ fans. And the easy way to achieve this is by mentioning them in your posts. Again, just like we mentioned in using hashtags, don’t stuff artists’ names in your posts just to get on their timelines.

Make the posts meaningful. For example, posting a photo of you and the other artist with a caption that includes the mention goes a long way and shows respect.


There are a ton of other ways to use social media to attract new fans to grow your brand. The key here is to try different strategies and see what works best for you. Once a specific method works for you, double down on it as you test others.

Now that you know how to use social media for getting new fans, it’s time to do the work. If you have questions or suggestions about attracting new fans through social media, we’d love to hear them.