5 Free YouTube Marketing Tactics for Musicians

by | Sep 18, 2022 | Artist Resources, Music Marketing

 5 Free YouTube Marketing Tactics for Musicians


If you are promoting your music on YouTube and wondering what else you can do to get better results, this post is for you.

We all know that the best and fastest way to promote music is through advertising. But what happens if you don’t have the budget, but still need to get your music out there?

The beauty is that YouTube actually makes it possible to market your music to reach audiences both new and old without having to get out your credit card


Here are the 5 YouTube Marketing tactics you can implement to grow your channel organically.


#1: Set up and Optimize your Channel for Success

It all starts with how your channel is set up and optimized. First, it is important that you have an attractive, and well-designed YouTube banner. Just uploading a photo you took on stage may work, but having a professional touch to the image would be great. If graphic design is not your strength, hire a graphic designer.

Additionally, organize your uploads by categorizing them into playlists or thematic sections. For example; stage performances under one playlist, and Official video releases under another.

Organizing your channel that way increases the chances of viewers sticking around on your channel.

Also, write a channel description that includes keywords that your target audience might search for on YouTube. And make sure all your social pages are linked to your channel.


#2: Upload Content Consistently

Like any other promotional activity, consistently uploading videos to your channel is a key factor in getting discovered. Choosing the frequency of uploads is absolutely up to you, and stick to it. This will help your fans to know and always expect new content from you.


#3: Optimize your Videos for YouTube Search Engine Optimization (SEO)

Having SEO-optimized videos help viewers to find your content through YouTube search. The easiest way to do this is to come up with a list of what your potential audience might type to find related music. Then incorporate these keywords in your video title, and video description.

You can also check out the Google Keyword Planner to discover new keywords.

Note: Just picking all the keywords and stuffing in your description is not advisable.


#4: Spread the Word after Every Upload

It has been proven that YouTube sends more traffic to videos that are already getting viewers. So, once your video is live, take the initiative to bring in your first viewers.

Use other social media platforms like Facebook, Twitter, Reddit, and Music forums. For example, you can share your video link in Facebook groups that you’re part of.

Please note the group’s guidelines and only post where it is accepted. You don’t want to post in any or all the groups you come across and be reported for spamming.


#5: Repurpose Your YouTube Content

Finally, repurpose your videos and take advantage of other music-sharing platforms. You can create lyric videos which you can post on YouTube and other platforms like TikTok, Instagram, and many others.

Having your content on other platforms will help bring awareness to your YouTube channel.



With these five simple tips, you can start improving your organic YouTube marketing today.

However, if you would like to learn more ways to engage fans in order to drive more views and promote your latest releases on YouTube, then please take a peek at YouTube’s Artist Resources website to discover more answers.