4 Pillars of Music Marketing

by | Feb 8, 2023 | Artist Resources, Music Distribution, Music Marketing

Composing music, practicing with teammates, recording in the studio, and performing are crucial activities for musicians.

However, marketing is not any less crucial. Several artists digitally distribute their songs to every major platform just to discover that they have few listeners, which can be demoralizing.

Marketing your music will not only provide you with a high-level view of what you want to achieve as an artist, as well as offer you significant actions you can take to get to the place you desire to be in your career.

Here are the Main Pillars of Marketing your Music;

#1. Creating

Build a fan base; creating a common ground where anyone can find you is the first step to marketing your music. This can be done by use of social media platforms like; Facebook, twitter, Instagram, LinkedIn or/and creating a website. And the best way to go about it is to build a unique brand that identifies your kind of music, it could be a logo, slogan or anything that makes you different from everyone else.

This could as well be done through producing merchandise with your specific brand. What sort of products do you want to advertise? You can select between physical and electronic ones. Signed albums and banners, stickers, vinyl versions of your album, phone covers, music learning videos, digital lyric journals, t-shirts, and notebooks are all possibilities.

#2. Sharing

Informing people about your music and products is the next big thing. The best part about doing something you enjoy is sharing it with someone else who enjoys it as well. It is now convenient to reach your target audience thanks to the advancement of digital technologies. Music streaming services are a good example. YouTube Music, SoundCloud, Apple Music, Spotify, Deezer, Tidal, and Amazon Music Unlimited are among the most popular.

These platforms simplify the process of uploading albums, sharing songs, and interacting with listeners.

Choose your platform carefully. First, consider your target audience, which you should have already defined in your marketing plan. Which platforms do they utilize?

For modern music and soundtracks, for instance, Soundcloud is perfect. So, if you make music in this genre, make sure to upload it to Soundcloud.

#3. Delivering

Marketing is the technique of getting music to fans and customers.

The process of getting your songs available to stream or download on music stores and streaming platforms such as Spotify, Apple Music, and Amazon Music, as well as social media platforms such as Instagram and TikTok, is known as content delivery.

It could also include physical distribution (such as selling your vinyl in record stores) or other monetization services such as YouTube.

We can help you distribute to all major streaming services. Learn More

#4. Exchanging music offerings

Your music provides audiences with value; in return, they offer you value by listening to or purchasing your music.

In addition to this being a way of marketing your music, it is also a source of income especially when your fans buy products you produce.

If an artist or band wants to use their time wisely and take decisive steps toward their goals, they must be able to market their music.  However, music marketing for musicians does not have to be difficult!

All these things can be overwhelming, and that’s why we’re here. Reach out to DistroBuddy team.


To ensure your success, make sure your marketing aligns with your objectives. Your plan exists to aid you; you do not exist to aid your plan!

If you found this helpful, please share it with someone you think might benefit from it. Also, please share what has worked best for you In the comments below.